Complexity to Clarity

Gary is a product design leader who bridges the gap between strategic vision and hands-on execution, turning ambitious challenges into elegant, user-centered solutions.

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IBM
Technology and consulting for global businesses.
Boston Consulting Group
One of the world's top three strategy consulting firms.
Relume
Global leader in elevators and escalators.
ExpressVPN
A top-tier consumer virtual private network.
Nanyang Polytechnic
A leading institution for design education in Singapore.
Webflow
A venture studio building digital products.

Boston Consulting Group
One of the world's top three strategy consulting firms.
ExpressVPN
A top-tier consumer virtual private network.
Relume
Global leader in elevators and escalators.
Webflow
A venture studio building digital products.
Nanyang Polytechnic
A leading institution for design education in Singapore.

IBM
Technology and consulting for global businesses.
Boston Consulting Group
One of the world's top three strategy consulting firms.
Relume
Global leader in elevators and escalators.
ExpressVPN
A top-tier consumer virtual private network.
Nanyang Polytechnic
A leading institution for design education in Singapore.
Webflow
A venture studio building digital products.

Leading Design For Complex Real-Time Gaming Technology Platform

A series of narratives detailing the redesign of the platform, establishing the design operations, and launching new features.

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Monthly turnover

$XXM+

Unified Design System

Leading Design Transformation for Complex Real-Time Gaming Technology Platform

A series of narratives detailing the redesign of the platform, establishing the design operations, and launching new features.

View case study

Leading Design For Complex Real-Time Gaming Technology Platform

A series of narratives detailing the redesign of the platform, establishing the design operations, and launching new features.

View case study

Monthly turnover

$XXM+

Unified Design System

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Leading design strategy for three major VPN brands to maintain competitive distinctiveness while enabling operational efficiency.

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Brands differentiated

Global team members

20+

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Leading design strategy for three major VPN brands to maintain competitive distinctiveness while enabling operational efficiency.

View case study

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Leading design strategy for three major VPN brands to maintain competitive distinctiveness while enabling operational efficiency.

View case study

Brands differentiated

Global team members

20+

Transforming Healthcare Experience for the Western Region of Singapore

A strategic design approach to improving patient care across 3 hospitals and 6 polyclinics.

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First call resolution

+20%

Staff productivity

+25%

Transforming Healthcare Experience for the Western Region of Singapore

A strategic design approach to improving patient care across 3 hospitals and 6 polyclinics.

View case study

Transforming Healthcare Experience for the Western Region of Singapore

A strategic design approach to improving patient care across 3 hospitals and 6 polyclinics.

View case study

First call resolution

+20%

Staff productivity

+25%

Boosting AndroidTV Sign-Ups by 2%

Redesigning the ExpressVPN sign-up experience to reduce user friction and drive business growth.

View case study

Sign-up rate

+2%

Annual revenue

$20K

Boosting AndroidTV Sign-Ups by 2%

Redesigning the ExpressVPN sign-up experience to reduce user friction and drive business growth.

View case study

Boosting AndroidTV Sign-Ups by 2%

Redesigning the ExpressVPN sign-up experience to reduce user friction and drive business growth.

View case study

Sign-up rate

+2%

Annual revenue

$20K

Scaling Design Consistency Across 3 Brands and 4 Platforms

A bold cross-team initiative to reduce design/tech debt, accelerating team velocity and improving accessibility standards.

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Brands differentiated

Global team members

20+

Scaling Design Consistency Across 3 Brands and 4 Platforms

A bold cross-team initiative to reduce design/tech debt, accelerating team velocity and improving accessibility standards.

View case study

Scaling Design Consistency Across 3 Brands and 4 Platforms

A bold cross-team initiative to reduce design/tech debt, accelerating team velocity and improving accessibility standards.

View case study

Brands differentiated

Global team members

20+

Modernising Desktop VPN Experience for 3M+ Users

A strategic design approach to transform ExpressVPN's desktop application for improved usability and competitive positioning.

View case study

User preference

80%

Feature discoverability

60%

Modernising Desktop VPN Experience for 3M+ Users

A strategic design approach transforming ExpressVPN's desktop application for improved usability and competitive positioning.

View case study

Modernising Desktop VPN Experience for 3M+ Users

A strategic design approach to transform ExpressVPN's desktop application for improved usability and competitive positioning.

View case study

User preference

80%

Feature discoverability

60%

Experience

Chaos Theory

Current

Lead Product Designer

2024

Nanyang Polytechnic

Current

Adjunct Lecturer

2023

ExpressVPN

Senior Product Designer

2022

KONE

Senior Service Designer

2021

BCG

Senior Strategic Designer

2019

IBM

Senior UX Designer

2016

More Projects

Additional works include projects across banking, telecommunications, and consumer products, demonstrating strategic design leadership across diverse industries and technical challenges.

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More Projects

Additional works include projects across banking, telecommunications, and consumer products, demonstrating strategic design leadership across diverse industries and technical challenges.

Explore more

More Projects

Additional works include projects across banking, telecommunications, and consumer products, demonstrating strategic design leadership across diverse industries and technical challenges.

Explore more

More Projects

Additional works include projects across banking, telecommunications, and consumer products, demonstrating strategic design leadership across diverse industries and technical challenges.

Explore more

Complexity to Clarity

Complexity to Clarity

Leading Design For Complex Real-Time Gaming Technology Platform

Leading Design Transformation for Complex Real-Time Gaming Technology Platform

Leading Design For Complex Real-Time Gaming Technology Platform

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Defining Strategic Design Vision for $1B+ Multi-Brand Integration

Transforming Healthcare Experience for the Western Region of Singapore

Transforming Healthcare Experience for the Western Region of Singapore

Transforming Healthcare Experience for the Western Region of Singapore

Boosting AndroidTV Sign-Ups by 2%

Boosting AndroidTV Sign-Ups by 2%

Boosting AndroidTV Sign-Ups by 2%

Scaling Design Consistency Across 3 Brands and 4 Platforms

Scaling Design Consistency Across 3 Brands and 4 Platforms

Scaling Design Consistency Across 3 Brands and 4 Platforms

Modernising Desktop VPN Experience for 3M+ Users

Modernising Desktop VPN Experience for 3M+ Users

Modernising Desktop VPN Experience for 3M+ Users

Experience

Experience

More Projects

More Projects

More Projects

More Projects

I'm ready, are you?

I'm ready, are you?

I'm ready, are you?